Regional Marketing Manager
WorkatoIntelligent Automation company
Singapore, SingaporeManager
Battery Ventures
Insight Partners
Altimeter Capital
Redpoint Ventures
Tiger Global Management
ServiceNow
Marketing
About the role
TL;DR
Drive demand generation and brand awareness in Asia through integrated marketing programs.
- •Workato is seeking a creative and driven Regional Marketing Manager for Asia to build pipeline and brand awareness.
- •You will be the voice of the brand, influencing conversations with potential customers through demand-gen and lead-gen marketing programs.
- •Key Responsibilities Build and accelerate sales pipeline through demand generation programs and multi-channel integrated campaigns.
- •Lead end-to-end development of strategic account-based marketing initiatives.
- •Own field marketing and events end-to-end, including virtual and in-person events.
- •Develop and manage landing pages, microsites, and tailored content assets.
- •Deliver compelling, audience-centric content for various channels and personas.
- •Requirements 5+ years of relevant experience or a Communications/Business/Marketing Degree/Diploma.
- •Experience coordinating events (live and virtual) and virtual event platforms.
- •Knowledge of producing content for different channels (websites, blogs, social media, video).
- •Exceptional command of English and excellent copywriting and presentation skills.
- •Ability to project manage multiple, simultaneous marketing programs across regional markets.
Required skills
Demand GenerationDigital MarketingProject ManagementContent MarketingCopywritingPresentation SkillsMarketing Analytics
Nice-to-have skills
Performance MarketingProduct Marketing
Domain expertise
martech
Tech stack
Google AnalyticsGA4
