Head of Marketing
Crossing MindsRecommendation Engines company
RemoteDirector
Index Ventures
Radical Ventures
Partech
Lerer Hippeau
Shopify
Sound Ventures
Marketing
About the role
TL;DR
Lead marketing strategy, demand generation, and lead nurturing for a B2B company.
- •Crossing Minds is seeking a data-driven marketing leader to define and execute the company's marketing strategy, driving awareness and generating high-quality leads for the sales team.
- •Key Responsibilities Define and execute the company's marketing vision and roadmap.
- •Build and manage B2B content and event strategies to attract qualified leads.
- •Launch an analyst program and manage social media presence, primarily on LinkedIn.
- •Create repeatable processes for lead generation and nurture, and optimize marketing automation.
- •Requirements 5+ years of hands-on B2B marketing experience.
- •Understanding of B2B sales funnel building and scaling.
- •Excellent communication, creative thinking, and data-driven decision-making abilities.
- •Proficiency in marketing automation and blogging software.
Required skills
Demand GenerationB2B SalesContent MarketingSocial Media MarketingLead Generation
Nice-to-have skills
Figma
Tech stack
Figma