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Growth Lead - North America
TractianPredictive Maintenance company
Remote
Sapphire Ventures
General Catalyst
Next47
NGP Capital
Y Combinator
About the role
- •Marketing at TRACTIAN TRACTIAN is the operational system for the industrial world.
- •We build hardware-software solutions that give a voice to machines and empower the blue-collar workforce—the infrastructure of our planet.
- •Representing a significant portion of global GDP, these industries—including manufacturing, utilities, and food processing—are often overlooked by Silicon Valley.
- •We are here to change that by digitally transforming their operations at scale.
- •Working at TRACTIAN means you’ll help define the future of industrial maintenance and be on a team that’s shaping an exciting array of product solutions, including Vibration Monitoring, AI-Assisted Asset Management, and OEE Optimization.
- •As a high-growth company, you’ll have the autonomy and support to make a massive impact as we build for the long term, guided by our core principles of Availability at the Core and First Principles Thinking.
- •What you'll do: As the North American Growth Lead, you are an operator sitting at the intersection of Marketing, Data, Product, and Sales.
- •Unlike traditional demand marketing, this role is a Growth Engineer focused on building automated systems that eliminate manual work to accelerate funnel velocity.
- •You will own the middle and bottom of the funnel, turning data signals into high-scale growth campaigns to build a self-sustaining innovation flywheel.
- •The ideal candidate possesses a growth mindset, and is obsessed with precision.
- •You will work closely with the US and MX Marketing Pods, Sales, and GTM Engineering to ensure our growth program aligns with the Revenue org’s initiatives.
- •Location: Remote-first with a preference for candidates within a commutable distance to our hub in Atlanta.
- •You should apply if: You are a Low-Code Architect: You are comfortable with tools like Clay and Claude Code to build hyper-targeted audiences and automated outreach.
- •You are Sales Aligned: You understand what Sales teams need and how to partner with SDRs and AEs to make them more effective You think from First Principles: You break problems down to their fundamental truths rather than relying on industry best practices You embody Extreme Ownership: You operate with high accountability and responsiveness to solve critical funnel leaks or launch global campaigns You are grounded in the scientific method: You form a hypothesis based on data, execute the experiment and report back on results and learning Responsibilities: Build Automated Growth Systems: Connect our growth stack to build hyper-targeted audiences and automated outreach based on intent signals Execute Full-Cycle Campaigns: Hands-on launching and optimizing high-scale motions Drive Lifecycle Automation: Orchestrate the funnel through the customer lifecycle, using product signals to trigger expansion motions Partner with GTM Engineering: Leverage all available tooling and people to automate gifting and outreach that are currently manual Own the Results: Drive measurable impact on Sales Qualified Leads, Pipeline, and ROI Requirements: 3+ years of experience in growth focused marketing Proven experience in data engineering and workflow automation, specifically as a power user of the growth stack, Clay, and AI-agentic tooling Scientific experimentation mindset with an iterative approach to problem-solving and technical troubleshooting Obsessive attention to detail in data strategy and audience building Strong alignment with leadership principles, including availability, first-principles thinking, and a deep obsession with customer success Results-oriented mindset with a high bias for action and accountability for hitting aggressive revenue goals