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Senior Lifecycle Marketing Manager, Retention & LTV
DutchPet Telemedicine company
Remote$110,000 - $140,000Senior
Forerunner Ventures
Eclipse Ventures
Bling Capital
Trust Ventures
Jimmy Fallon
Forecast Labs
Marketing
About the role
TL;DR
Owns retention and LTV lifecycle strategy, driving member engagement and maximizing membership value.
- •Dutch Vet is seeking a Senior Lifecycle Marketing Manager focused on retention and LTV to drive member engagement, repeat visits, and maximize membership value.
- •This role is ideal for experienced lifecycle marketers who can own strategy and execution end-to-end.
- •Key Responsibilities Own retention and LTV lifecycle strategy across email, SMS, and push in Iterable.
- •Build and manage key member moments including onboarding, refill reminders, renewals, and win-back campaigns.
- •Define and monitor cohort-level retention metrics such as renewal rate, churn, and LTV.
- •Partner with data and engineering to build segmentation and triggers for behavior-based messaging.
- •Develop a testing roadmap for offers, timing, cadence, and content to improve retention.
- •Requirements 5+ years of lifecycle or CRM marketing experience with a focus on retention, engagement, or LTV. 3+ years of hands-on Iterable experience (journeys, triggers, segmentation, A/B testing).
- •Strong command of retention analytics including cohort analysis and churn modeling.
- •Experience owning renewal or subscription retention metrics with direct accountability for results.
- •Detail-oriented with strong QA instincts and a clear, persuasive writing style.
Required skills
Email MarketingA/B TestingSQL
Nice-to-have skills
HTML
Domain expertise
healthcarehealthtech
Benefits & perks
Health, dental and vision insurance, Flexible PTO, 401k plan, Robust holiday schedule
Tech stack
SQLPythonJavaScriptHTMLCSS