Product Marketing Lead
ForusPrescription Management company
New York, United StatesSenior
Thrive Capital
General Catalyst
Accel
Bain Capital Ventures
Redpoint
BoxGroup
Marketing
About the role
TL;DR
Shape how providers understand, adopt, and experience Forus' product.
- •As Product Marketing Lead at Forus, you will shape how providers and their teams understand, adopt, and experience our product.
- •Key Responsibilities Own product positioning and messaging for provider-facing products and capabilities Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption Develop and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns Create practice
- •and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage Requirements 5-10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language Strong customer instincts and the ability to understand how different users and organizations perceive and realize value Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals High NPS with your former teammates
Required skills
Product MarketingProduct Management
Domain expertise
healthcare
Benefits & perks
Competitive compensation, Equity, Health insurance, Unlimited PTO, Parental leave, 401K plan, Commuter benefits, Lunch and dinner at the office
