Senior Performance Marketer, Paid Search
OutschoolK-12 Education company
RemoteSenior
Tiger Global Management
Lightspeed Venture Partners
Union Square Ventures
Reach Capital
Coatue Management
Bond Capital
Marketing
About the role
TL;DR
Own and scale paid search strategy across Google, Bing, and emerging ad channels.
- •We're looking for a Senior Performance Marketer, Search to own and scale our Google, Bing and ChatGPT program as a dedicated, high-impact channel.
- •Key Responsibilities Design and execute the global paid search strategy across Google, Bing and ChatGPT ads
- •including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership Requirements 3-5 years of hands-on performance marketing experience Equally comfortable in the weeds of campaign management and in front of leadership sharing data-driven recommendations AI-first mindset and builder's mindset Experience with Google, Bing, and emerging ad channels like ChatGPT Strong analytical skills and ability to drive performance analytics
Required skills
Performance MarketingOpenAI APIA/B Testing
Domain expertise
edtech
Tech stack
OpenAI API
