Marketing Lead
RowspaceAI & company
New York, United StatesLead
Sequoia
Emergence Capital
Stripe
Conviction
Basis Set
Twine
Marketing
About the role
TL;DR
Build Rowspace's marketing function from scratch, focusing on precision and relationship building with financial institutions.
- •Rowspace is seeking its first Marketing Lead to build the company's marketing function from the ground up.
- •This role will collaborate directly with founders to engage CIOs, heads of technology, and managing directors at top-tier private equity firms, credit managers, and institutional allocators, focusing on precision and relationship building.
- •Key Responsibilities Develop and tier target account lists and personalized outreach strategies.
- •Manage demand generation, ABM, product marketing, and growth experimentation.
- •Drive events and field marketing strategy, including executive dinners and conference activations.
- •Develop Rowspace's brand voice and create content to generate leads.
- •Build out the marketing stack and implement account-level tracking.
- •Requirements Experience marketing or selling to financial institutions, understanding their decision-making processes.
- •A relationship-first approach with strong writing and communication skills.
- •Proven experience as an early marketing hire in a B2B company, comfortable building from scratch.
- •Taste and creativity in brand presentation and event execution.
- •Data literacy and willingness to work across the full marketing stack.
Required skills
Demand GenerationProduct MarketingBusiness DevelopmentSalesEnterprise SalesB2B SalesRevenue OperationsHubSpot
Nice-to-have skills
Private EquityVenture Capital
Domain expertise
fintech
Benefits & perks
Health & Wellness: Comprehensive medical, dental, and vision insurance, Future Planning: 401(k) plan including employer match on contributions made while employed by Rowspace, Food & Fuel: Monthly commuter stipend, plus free daily lunch and a fully stocked snack bar in the office, Team Culture: Regular team offsites to bond and strategize away from the desk
Tech stack
HubSpot