Integrated & Growth Marketing Lead
SemgrepApplication Security company
San Francisco, United States$151,000 - $189,000Senior
Menlo Ventures
Felicis Ventures
Lightspeed Venture Partners
Redpoint Ventures
Sequoia Capital
Harpoon Ventures
Marketing
About the role
TL;DR
Lead integrated marketing campaigns to drive pipeline and revenue.
- •Semgrep is hiring a Head of Growth & Integrated Marketing to own how we take our story to market and convert it into pipeline, and ultimately revenue.
- •Key Responsibilities Lead and develop a cross-functional team of 7 spanning campaign management, lifecycle/email, web, and PLG growth marketing Drive integrated campaign strategy across paid, owned, and earned channels
- •aligned to pipeline targets and business priorities Own full-funnel performance tracking: channel-level cost-per metrics, funnel conversion rates, and investment-to-return analysis Partner closely with Brand, Security Advocacy/Content, Marketing Ops, Data Analytics, and Sales leadership to ensure programs are tightly integrated and well-resourced Build the operating rhythm for campaign planning, execution, and retrospectives
- •including sprint-based GTM activation Requirements 10–15 years of B2B marketing experience, with meaningful time in demand gen, integrated campaigns, or revenue marketing Proven track record managing multi-discipline marketing teams (campaign, lifecycle, web, and/or growth) Equal parts analytical and strategic: you're as comfortable in a Salesforce dashboard or attribution model as you are in a campaign brief Deep fluency in funnel metrics, MQLs, pipeline contribution, CAC, CPL by channel, conversion rates, and the ability to connect them to business outcomes Experience marketing to technical audiences.
- •You understand how developers, AppSec engineers, and security practitioners evaluate products and you know how to earn their trust
Required skills
Growth MarketingDigital MarketingPerformance MarketingEmail MarketingProduct MarketingBrand MarketingMarketing AnalyticsSalesforcePythonMarketoCRMBusiness DevelopmentNegotiation
Nice-to-have skills
Product-Led GrowthProduct MarketingProduct StrategyGo-to-MarketFeature PrioritizationCustomer DiscoveryProduct AnalyticsCompetitive AnalysisProduct OperationsGrowth Strategy
Domain expertise
cybersecurity
Benefits & perks
equity, variable compensation, benefits
Tech stack
MarketoSalesforceSnowflakeAsanaSlackPythonJavaScriptdbtGit
