VP, Product Marketing
AssuredProvider Credentialing company
RemoteDirector
Insight Partners
First Round Capital
Kindred Ventures
Bragiel Brothers
Marketing
About the role
TL;DR
Define Assured's product marketing strategy and lead the team.
- •Assured is seeking a VP, Product Marketing to define our positioning and GTM strategy.
- •Key Responsibilities Define Assured's positioning versus competitors.
- •Translate technical capabilities into business language for executives.
- •Drive the GTM strategy for new and existing accounts.
- •Lead and develop a senior team.
- •Partner with Sales and Product to drive growth.
- •Requirements 10+ years in product marketing with senior leadership experience.
- •Demonstrated ability to translate technical capabilities into business language.
- •Experience in insurance, fintech, or regulated industries.
- •Exceptional writing and verbal communication skills.
- •A builder's mindset and proven people leadership.
Required skills
Product MarketingProduct StrategyGo-to-MarketCustomer DiscoveryCompetitive AnalysisProduct AnalyticsGrowth StrategyMonetization StrategyProduct-Led Growth
Nice-to-have skills
Product ManagementAgilePRDsOKRsDesign ThinkingWireframingPrototypingProgram ManagementProject Management
Domain expertise
insurtech
Benefits & perks
Competitive Compensation, Healthcare Plan, Free life insurance, Unlimited PTO, Family Leave, 401(k) Contribution, WFH Benefits, Health FSAs & HSAs, Team events & Offsites
