About the role
TL;DR
Drive commercial strategy and execution for Seed's innovation pipeline.
- •Drive the end-to-end commercial strategy and execution for Seed's novel innovation pipeline across biotics categories.
- •Translate breakthrough microbiome science into market-leading brand experiences that advance human and planetary health.
- •Key Responsibilities Lead and champion innovation pipelines across multiple biotics categories.
- •Own the commercialization journey end-to-end, from concept to GTM execution.
- •Build data-driven business cases for new products.
- •Craft bold product positioning, claims, and messaging.
- •Analyze market and competitive dynamics to uncover growth opportunities.
- •Requirements 8+ years of B2C product marketing and brand management experience in VMS, nutraceuticals, or specialty ingredients.
- •Proven ability to take big swings and thrive in dynamic environments.
- •Obsessed with the intersection of science, culture, and consumer behavior.
- •Strong strategic instincts paired with data mastery.
- •Proven track record of collaborating with cross-functional teams.
Required skills
Product MarketingGo-to-MarketMarket AnalysisProduct StrategyCompetitive AnalysisGrowth Strategy
Domain expertise
biotechhealthtech
Benefits & perks
Equity, Health insurance, Dental insurance, Vision insurance, Virtual care, Fitness membership, Mental health support, 401(k) matching, Paid parental leave, Vacation days, Sick days, Company holidays, Remote work stipend, Wellness stipend, Pet insurance, Life insurance, Disability insurance, Learning & development
Tech stack
PythonJavaScriptSQLAWSGoogle CloudAzureTerraformDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanSwaggerOpenAPIREST APIExcelPowerPointGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketoProduct ManagementAgile
