Growth Marketing Manager (Content)
Age BoldDigital Health company
Los Angeles, United States$100K - $115KMid
Andreessen Horowitz
Khosla Ventures
Rethink Impact
Samsung NEXT Ventures
GingerBread Capital
Primetime Partners
Marketing
About the role
TL;DR
Strategically deploy content across the member journey to grow Bold’s audience and market share.
- •Build and scale Bold’s content flywheel, find topics that matter to older adults, and make Bold easy to find.
- •Key Responsibilities Take a creative approach to growth and design tests across channels to reach new audiences.
- •Own keyword and topic research and lead on-page and technical SEO.
- •Build a content feedback loop between acquisition and retention.
- •Create content that compounds across the full member lifecycle.
- •Direct in-house and freelance writers to scale content output.
- •Requirements Exceptional writer with experience in content marketing, SEO, or growth marketing.
- •Fluent in keyword research, search intent, and on-page optimization.
- •Systems thinker who treats content as a repeatable engine.
- •Comfortable with data and able to set baselines and read traffic and conversion numbers. 3-5 years of experience in content marketing, SEO, or growth marketing.
Required skills
Growth MarketingContent MarketingSEOCopywriting
Nice-to-have skills
A/B TestingProduct MarketingDigital MarketingMarketing Analytics
Domain expertise
healthcare