Performance Marketing Lead
AirtableLow-code Development company
San Francisco, United States$166,000 - $234,800 USDLead
Greenoaks
Thrive Capital
Benchmark
Coatue
CRV
Caffeinated Capital
Marketing
About the role
TL;DR
Own and scale paid acquisition programs using innovative strategies and AI/automation.
- •Airtable is seeking a Performance Marketing Lead to own and scale paid acquisition programs.
- •This role is crucial for driving growth through innovative strategies and leveraging AI/automation.
- •Key Responsibilities Own full-funnel paid campaigns across self-serve and enterprise.
- •Develop and scale new acquisition programs from scratch.
- •Explore and define strategies for emerging paid channels, including AI answer engines and marketplaces.
- •Optimize post-click experiences, including landing pages and messaging.
- •Partner across teams to align on the customer journey and own attribution reporting.
- •Requirements 7+ years in performance marketing, growth, or demand generation, ideally in B2B SaaS.
- •Proven experience building and scaling new channels or programs.
- •Hands-on command of core paid channels (Google, Meta, LinkedIn, Bing).
- •Analytical and experiment-driven approach, preferring in-house solutions over agencies.
- •Experience using AI and automation in marketing efforts.
Required skills
Performance MarketingGrowth MarketingDemand GenerationGoogle AnalyticsGA4Airtable
Nice-to-have skills
SEMContent MarketingProduct Marketing
Domain expertise
productivitydeveloper-toolsmartech
Tech stack
Google AnalyticsGA4Airtable
