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Zynga logo

Senior Marketing Data Analyst

ZyngaSocial and company
Barcelona, SpainSenior
Kleiner Perkins logo
Kleiner Perkins
Andreessen Horowitz logo
Andreessen Horowitz
Benchmark logo
Benchmark
Union Square Ventures logo
Union Square Ventures
Foundry Group
Avalon Ventures
Data & AI

About the role

TL;DR

Analyze marketing performance, build data pipelines, and create tools to drive data-driven decisions.

  • We are looking for a Senior Marketing Data Analyst to join our Marketing Analytics team.
  • You will be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to building data pipelines and creating interactive tools.
  • Key Responsibilities Partner closely with marketing and cross-functional teams to identify growth opportunities and shape strategic initiatives.
  • Lead analytical deep dives to surface insights and translate them into actionable recommendations.
  • Visualize and communicate analytical findings clearly to enable data-driven decision-making.
  • Apply statistical methodologies to evaluate performance and account for uncertainties.
  • Proactively explore and prototype opportunities using AI-driven automation.
  • Requirements Demonstrated experience with predictive modeling, statistics, experimental design, optimization, and data visualization.
  • Understanding of marketing metrics and KPIs, with experience in campaign optimization, LTV modeling, and incrementality analysis.
  • Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow.
  • Strong analytical and problem-solving skills.
  • Strong communication skills to explain complex data in simple, actionable terms.
  • BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred.
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Required skills

SQLPythonRedshiftDatabricksSparkAirflowMarketing Analytics

Domain expertise

gamingmartech

Benefits & perks

Hybrid working model, 25 days of annual leave, Private medical insurance, Disability and life insurance, Company phone/tablet, Free language lessons, Spotify Premium, Social events and parties, Employee stock purchase plan, Professional development budget, Gym facilities, Free breakfast, lunch, and coffee, Onsite physiotherapist, Onsite hairdresser

Tech stack

SQLPythonRedshiftDatabricksSparkAirflowExcelPowerPointGoogle AnalyticsGA4Looker Studio

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