Regional Field Marketing Manager, West
QuizizzGamified Learning company
United StatesManager
Tiger Global Management
GSV Ventures
Nexus Venture Partners
Eight Roads Ventures
Prime Venture Partners
Rocketship VC
Marketing
About the role
TL;DR
Drive regional GTM motions through events, webinars, and partnerships.
- •Wayground is seeking a Regional Field Marketing Manager, West to drive regional go-to-market motions through event management, webinar programs, and channel partnerships.
- •This role is crucial for generating and warming district conversations for sales pods in the Western region.
- •Key Responsibilities Own the regional event calendar, including planning, production, and execution of Wayground's presence at conferences and Wayground-led events.
- •Lead regional webinar series, translating centralized content into formats that resonate with district leaders and decision-makers.
- •Build and maintain relationships with key organizational partners and run co-marketing initiatives.
- •Develop and execute regional demand and ABM programs to support sales pods and drive pipeline contribution.
- •Requirements 5+ years in field marketing, channel marketing, or comparable B2B GTM execution role.
- •Demonstrated track record of producing and operating events at scale.
- •Strong cross-functional collaboration skills with sales, content, and partnership teams.
- •Data orientation with experience in channel attribution, pipeline measurement, and ROI analysis.
- •West-region residence required (California or Texas preferred).
Required skills
Demand GenerationSalesforceMarketoGoogle AnalyticsExcelPowerPointSlackJiraConfluenceGit
Nice-to-have skills
Procurement
Domain expertise
edtech
Tech stack
PythonJavaScriptSQLBashNode.jsReactAWSGoogle CloudAzureTerraformDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanREST APINotionSlackAsanaAirtableExcelPowerPointGoogle AnalyticsGA4WorkdayGreenhouse