Senior Manager, Integrated Marketing - Provider
ZocdocOnline Appointment company
New York, United States$148,000 - $190,000 USDManager
Khosla Ventures
Goldman Sachs
SV Angel
Founders Fund
Jeff Bezos
Marc Benioff
Marketing
About the role
TL;DR
Lead integrated marketing for Zocdoc's provider brand, driving awareness and trust.
- •Zocdoc's Senior Manager, Integrated Provider Marketing is responsible for growing awareness, affinity, and trust among healthcare providers, positioning Zocdoc as a trusted partner for their growth and success.
- •Key Responsibilities Lead Zocdoc’s provider brand strategy, building awareness, affinity, trust, and preference.
- •Develop and implement provider marketing programs, including integrated campaigns and partnerships.
- •Own and evolve Zocdoc’s foundational brand systems, including brand health tracking and analysis.
- •Manage online reputation and community engagement for provider audiences.
- •Define and drive our provider advocate program.
- •Requirements 8–10 years of experience leading integrated marketing for world-class tech brands.
- •Proven track record in creative strategy and integrated campaign development for professional audiences.
- •Experience building or evolving brand frameworks and measuring brand health.
- •Experience developing and executing an organic social strategy and online community engagement.
Domain expertise
healthtech
Tech stack
Greenhouse