Senior Integrated Campaigns Manager
VercelFrontend Cloud company
San Francisco, United States$150K - $207KSenior
Accel
GIC
BlackRock
CRV
GV
Bedrock
Marketing
About the role
TL;DR
Lead global integrated campaigns for Vercel's developer tools and platform.
- •Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead the global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.
- •Key Responsibilities Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
- •Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
- •Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
- •Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
- •Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
- •Requirements 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns within developer tools, cloud infrastructure or other technical SaaS products.
- •A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
- •Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
- •A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
- •Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
- •Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.
- •Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.
Required skills
Growth MarketingContent MarketingDigital MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywritingA/B TestingProject ManagementPresentation Skills
Nice-to-have skills
SEOSEMEmail MarketingProduct AnalyticsCompetitive AnalysisGrowth StrategyMonetization StrategyProduct-Led GrowthUX DesignUI Design
Domain expertise
developer-tools
Benefits & perks
Competitive compensation package, including equity, Inclusive Healthcare Package, Learn and Grow - we provide mentorship and send you to events that help you build your network and skills, Flexible Time Off, We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed