About the role
TL;DR
Manage and optimize paid social campaigns, client servicing, and strategic adjustments.
- •Manage and optimize paid social campaigns across platforms like Meta, TikTok, and LinkedIn to meet client goals.
- •This role involves client servicing, performance analysis, and strategic campaign adjustments.
- •Key Responsibilities Independently manage paid social campaigns, optimizing ad placements, targeting, and creative.
- •Handle client servicing by engaging with mid-level stakeholders on ad performance and strategy.
- •Develop creative strategies and conduct A/B testing to improve campaign performance and ROI.
- •Analyze client business models and align paid social strategies with revenue objectives.
- •Contribute to internal training and mentor junior team members.
- •Requirements 2-3 years of client management experience, primarily with SMBs.
- •Proficiency in Meta, TikTok, and LinkedIn Ads platforms.
- •Expertise in optimizing ad performance through testing, data analysis, and audience segmentation.
- •Ability to engage confidently with clients and handle escalations independently.
- •Strong understanding of social ad targeting, budget management, and ad creative strategies.
Required skills
Performance MarketingA/B TestingSocial Media Marketing
Nice-to-have skills
Google AnalyticsGA4
Domain expertise
martech
Benefits & perks
Health and Family Benefits, Wi-Fi Reimbursement, Unlimited PTO, Paid Holidays
Tech stack
Google AnalyticsGA4
