Director Brand Marketing & Community
Urban Sports ClubFitness & company
Berlin, GermanyDirector
HV Capital
Partech
Verdane
ProSiebenSat1
Claret Capital Partners
Inkef
Marketing
About the role
TL;DR
Director of Brand & Community to evolve brand positioning and drive community engagement.
- •Urban Sports Club is seeking a visionary Director of Brand & Community to shape the next chapter of their strong brand.
- •This role will focus on evolving the consumer brand towards a broader, lifestyle and community-driven positioning, emphasizing the "Club" aspect of the company.
- •Key Responsibilities Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity.
- •Ensure campaigns and activations reinforce the community aspect of our brand, creating emotional connections.
- •Own the brand marketing strategy end-to-end, steering its execution across multi-channel campaigns, PR, Content, and Social Media.
- •Translate, adapt, and scale the core brand strategy across international B2C markets.
- •Oversee and mentor multi-disciplinary brand teams and internal creative studio.
- •Requirements 10+ years of experience leading brand management, marketing, or integrated communications, ideally within lifestyle, community or fast-paced B2C consumer industries.
- •Proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns.
- •Strategic & Execution Hybrid Mindset: Ability to alternate seamlessly between high-level conceptual brand building and concrete, hands-on campaign delivery.
- •Community-First Approach: A strong understanding of consumer brand positioning, audience engagement, and culturally relevant storytelling that builds community.
- •Exceptional Leadership: Strong experience leading cross-functional creative teams, PR specialists, and content creators, alongside managing external agencies.
- •Analytical & Financial Rigor: A data-driven approach to tracking brand performance metrics, translating market research into action, and managing complex global budgets.
- •Full fluency in English is required; German language skills are a significant plus.
Required skills
Brand MarketingCommunity ManagementContent MarketingSocial Media Marketing
Benefits & perks
Free Urban Sports Club L Pro Membership + Friends and Family Discount, Flexible Work Model, Extended Remote Work Options, 30 days of paid vacation annually, two additional days for volunteering, flexible working hours, complimentary access to our mental health provider Open Up, Annual budget of €1,000 for professional growth, regular internal training sessions, weekly German and English language classes, Engaging Team Culture, regular team and company events, wellness initiatives
