Director of Performance Marketing
AnswersNowBehavioral Health company
Remote$163,800 - $191,100Director
Left Lane Capital
HealthQuest Capital
Owl Ventures
American Family Insurance Institute for Corporate and Social Impact
Center for Innovative Technology
Kapor Capital
Marketing
About the role
TL;DR
Lead paid patient acquisition and scale DTC footprint through performance marketing.
- •AnswersNow is seeking an analytical, growth-obsessed Director of Performance Marketing to lead their paid patient acquisition engine and scale their national Direct-to-Consumer (DTC) footprint.
- •Key Responsibilities Direct and optimize paid media strategy across Meta and Google, managing growth marketing agencies.
- •Manage and scale paid acquisition budgets across active ad networks, including Google Ads, Meta Ads, and Reddit Ads.
- •Own the end-to-end digital acquisition funnel, improving conversion from click to lead submission.
- •Own direct accountability for patient acquisition metrics, including CPL, CPA, CAC, and LTV/CAC ratios.
- •Draft annual and quarterly marketing performance plans and budgets based on acquisition efficiency and channel ROI.
- •Requirements 7+ years of digital marketing experience, with at least 3 years leading paid performance marketing at scale.
- •Proven track record of managing substantial digital budgets with strict accountability for CPL, CPA, and ROI.
- •Expert-level hands-on experience with Meta Ads Manager, Google Ads, and modern analytics suites.
- •Exceptional analytical skills with a passion for using data to uncover optimization opportunities.
- •Proven experience managing external agencies and specialized creative contractors.
Required skills
Performance MarketingGoogle AnalyticsHubSpotSEMGrowth Marketing
Nice-to-have skills
Databricks
Domain expertise
healthtech
Benefits & perks
10% Variable Pay, Fully remote – work from anywhere in the U.S., Flexible hours with an async-friendly team culture
Tech stack
Google AnalyticsHubSpotDatabricks
