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Senior Manager, Marketing Analytics - Cards
UpgradeNeobanking company
San Francisco, United StatesManager
DST Global
Ribbit Capital
Neuberger Berman
LuminArx Capital Management
Santander Group
Koch Disruptive Technologies
Marketing
About the role
TL;DR
Lead marketing analytics, optimize campaigns, and build an optimization engine for financial products.
- •{"About the Role": "Upgrade is seeking a Senior Manager of Marketing Analytics to lead the marketing investment cycle and architect the firm's first optimization engine.
- •This role involves collaborating across teams to launch campaigns, target prospects, and maximize expected economics.", "Key Responsibilities": ["Lead the marketing investment cycle, collaborating with credit, finance, and strategy teams to launch marketing campaigns.", "Architect and launch the firm's first optimization engine to target prospects, maximizing expected economics.", "Partner with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC).", "Build and own account valuation (unit economics) models that underpin credit card investment decisions.", "Design and measure A/B and multivariate tests to improve economic outcomes."], "Requirements": ["Lead the marketing investment cycle collaborating across credit, finance, and strategy teams to launch marketing campaigns.", "Architect and launch the firm's first optimization engine to target prospects, maximizing expected economics while maintaining policy thresholds.", "Partner closely with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC).", "Build and own the account valuation (unit economics) models that underpin credit card investment decisions.", "Design and measure A/B and multivariate tests to improve economic outcomes."]}
Required skills
Marketing AnalyticsSQLPythonGoogle AnalyticsGA4A/B TestingUnit EconomicsGrowth Marketing
Nice-to-have skills
Looker Studio
Domain expertise
fintech
Tech stack
PythonSQLExcelGoogle AnalyticsGA4Looker Studio