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Senior Manager, Marketing Analytics - Cards
UpgradeNeobanking company
WilmingtonSenior
DST Global
Ribbit Capital
Neuberger Berman
LuminArx Capital Management
Santander Group
Koch Disruptive Technologies
Marketing
About the role
TL;DR
Strategic, hands-on Senior Manager of Marketing Analytics for credit card products.
- •We are seeking a strategic, hands-on, and highly analytical Senior Manager of Marketing Analytics to support growth and optimization of our credit card products.
- •Key Responsibilities Lead the marketing investment cycle collaborating across credit, finance, and strategy teams to launch marketing campaigns Architect and launch the firm’s first optimization engine to target prospects, maximizing expected economics while maintaining policy thresholds Partner closely with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC) Requirements Not specified
Required skills
Marketing AnalyticsA/B Testing
Domain expertise
fintech