Director, Global Campaigns
TwilioCloud Communications company
United KingdomDirector
Union Square Ventures
Bessemer Venture Partners
Redpoint Ventures
Draper Fisher Jurvetson (DFJ)
Fidelity
T Rowe Price
MarketingNew
About the role
TL;DR
Lead global campaigns to drive awareness and opportunities for Twilio.
- •As the head of the Twilio Global Campaign team, you are responsible for owning, developing and executing the major campaigns that drive awareness and opportunities for Twilio.
- •This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design end-to-end campaigns that deliver on business objectives.
- •Key Responsibilities Set a strategic vision for global campaign structure, operations, and execution for our top 5 campaign motions.
- •Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging.
- •Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives.
- •Manage and allocate budget for campaign production resources across all campaign and persona needs.
- •Manage a team with a global remit that spans all regions from the US to Europe to Asia.
- •Requirements Management experience: ability to inspire a team of strategists and show a vision of what is possible.
- •Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel. 8+ years working as a campagin strategist in B2B or tech.
- •Proven experience building and delivering on integrated programs and managing all tools, processes, and assets.
- •Exceptional communication skills, both verbal and written, with the ability to drive alignment.
Required skills
SalesforceGoogle AnalyticsMarketoTableauProduct MarketingBrand MarketingDemand GenerationB2B SalesProject Management
Nice-to-have skills
PythonJavaScriptSQLGA4
Domain expertise
telecomdeveloper-tools
Benefits & perks
competitive pay, generous time off, parental leave, wellness leave, healthcare, retirement savings program
Tech stack
PythonJavaScriptSQLTableauSalesforceGoogle AnalyticsGA4Marketo