Senior Director, Brand
TovalaSmart Kitchen company
Chicago, United StatesDirector
Left Lane Capital
Comcast Ventures
Finistere Ventures
OurCrowd
Origin Ventures
Pritzker Group Venture Capital
Marketing
About the role
TL;DR
Lead brand strategy, product marketing, content, and customer insights for Tovala.
- •Tovala is seeking a Senior Director, Brand to own brand strategy, product marketing, content, social, and customer insights.
- •This role reports directly to the CMO and is a key member of the Marketing Leadership Team.
- •Key Responsibilities Develop and evolve Tovala's brand positioning and messaging hierarchy.
- •Drive consumer insights and translate findings into clear strategic choices.
- •Own product marketing, ensuring it's connected to Tovala's overall brand value proposition.
- •Lead creative execution across all channels and manage external agency relationships.
- •Own Tovala's voice, editorial strategy, and presence across owned channels and influencers.
- •Requirements 10+ years of brand experience with both CPG and DTC experience.
- •Player-coach mentality with the ability to set strategic direction and execute directly.
- •Proven track record of developing and executing creative campaigns that drive business outcomes.
- •Strong understanding of the interplay between brand and performance marketing.
- •Fluent in consumer research and translating insights into strategic choices.
Required skills
Brand MarketingProduct MarketingContent MarketingSocial Media MarketingGo-to-MarketOpenAI APIAnthropic APIGemini APILangChain
Domain expertise
foodecommerce
Tech stack
OpenAI APIAnthropic APIGemini APILangChain