Sr. Director of Web Strategy & Experience
GongRevenue Intelligence company
San Francisco, United States$217,000 - $290,000 USDDirector
Norwest Venture Partners
Coatue
Index Ventures
Salesforce Ventures
Wing Venture Capital
NextWorld Capital
MarketingNew
About the role
TL;DR
Lead web strategy, design, and performance for Gong's corporate website, driving pipeline and user experience.
- •Gong is seeking a vision-driven, data-led Sr.
- •Director of Web Strategy & Experience to own the strategy, design, and performance of their flagship corporate website (gong.io).
- •This role sits at the intersection of brand narrative, product marketing, conversion rate optimization, and web engineering.
- •Key Responsibilities Define and execute the roadmap for gong.io, ensuring seamless alignment with corporate messaging, brand identity, and GTM strategy.
- •Drive CRO programs, continuous A/B testing, personalization, and web analytics to optimize funnel conversion and pipeline generation.
- •Build and develop a high-performing team of designers, developers, and content producers.
- •Maintain world-class design fidelity, site responsiveness, accessibility, and micro-interactions.
- •Partner with web development and IT to ensure optimal CMS architecture, page load speed, and technical health.
- •Requirements 12+ years leading high-growth enterprise B2B website strategy, digital marketing, or web product management.
- •Proven track record managing modern WebOps stacks (CMS architectures, personalization tools, and analytics).
- •Deep understanding of high-converting B2B SaaS web journeys, positioning, and CRO.
- •Demonstrated ability to manage a cross-functional pod of designers, developers, and copywriters.
- •Experience building or scaling a web/digital team from the ground up.
Required skills
Product MarketingGo-to-MarketA/B TestingGoogle AnalyticsNext.jsUX DesignStrategic Planning
Nice-to-have skills
GraphQLReact
Benefits & perks
Medical, Dental, Vision, Wellbeing Fund, Mental Health benefits, 401(k), Education & learning stipend, Flexible vacation time, Paid parental leave, Company-wide recharge days, Work from home stipend
Tech stack
HTMLCSSJavaScriptReactNext.jsGraphQLA/B TestingGoogle AnalyticsGA4GitLinuxJiraConfluenceFigmaREST API