Senior Performance Marketing Manager
TinesAI Workflow company
Boston, United States$210,000 - $240,000 OTESenior
SoftBank Vision Fund 2
Accel
Goldman Sachs Alternatives (Growth Equity)
Activant
Felicis
CrowdStrike Falcon Fund
Marketing
About the role
TL;DR
Own and scale global paid acquisition for Tines, driving pipeline growth and ROI.
- •Tines is seeking a Senior Performance Marketing Manager to own and scale paid acquisition globally.
- •This role will develop and execute paid acquisition strategies, optimize campaigns, and drive measurable pipeline growth.
- •Key Responsibilities Own strategy, execution, and performance of paid acquisition across search, paid social, display, review sites, communities, and emerging channels.
- •Manage and optimize campaigns across targeting, audience segmentation, bidding, messaging, creative, and landing pages.
- •Partner with Demand Generation, Growth Marketing, ABM, and Web Marketing teams to translate objectives into high-performing strategies.
- •Own paid media reporting, performance analysis, budget recommendations, and investment planning.
- •Manage agency partners while maintaining accountability for campaign performance.
- •Requirements 10+ years of experience in B2B SaaS performance marketing, growth marketing, or paid acquisition.
- •Proven experience owning and scaling paid acquisition programs across multiple digital channels.
- •Deep hands-on expertise with platforms such as Google Ads, LinkedIn Ads, Reddit Ads, and other B2B acquisition channels.
- •Strong analytical skills with the ability to translate performance data into actionable insights.
- •Strong creative judgment, with the ability to connect messaging, creative, offers, and landing page experience to campaign performance.
Required skills
Performance MarketingSEMDemand GenerationMarketing AnalyticsB2B SalesGrowth MarketingProject Management
Nice-to-have skills
GA4Looker Studio
Domain expertise
martechproductivity
Benefits & perks
equity
Tech stack
GA4Looker Studio