Senior Lifecycle / CRM Manager
ThesisNutraceuticals company
New York, United States$115,000-140,000Senior
Unilever Ventures
Redo Ventures
Alive VC
Break Trail
Kevin Love
Kate Bock
Marketing
About the role
TL;DR
Owns lifecycle marketing strategy and execution across email, SMS, and customer journeys for a DTC brand.
- •We are hiring a Senior Lifecycle / CRM Manager to own lifecycle marketing across email, SMS, customer journeys, and retention programs.
- •This person will be the day-to-day owner of our lifecycle engine: strategy, execution, testing, reporting, deliverability, and continuous improvement.
- •This is a hands-on operating role for someone who knows how to build inside Klaviyo, understands DTC retention, and can turn customer behavior into better flows, campaigns, education, and repeat-purchase experiences.
- •It is also a forward-looking role.
- •We want someone excited to work with AI-enabled systems, documentation, QA workflows, and production tools that make lifecycle marketing faster, cleaner, and more scalable without lowering the quality bar.
- •Key Responsibilities Own the lifecycle marketing calendar across email and SMS, including campaigns, automations, segmentation, testing, and reporting.
- •Build, maintain, and improve Klaviyo flows across post-purchase, replenishment, subscription, education, review generation, cross-sell, winback, and cancellation-save moments.
- •Translate customer behavior, feedback, purchase patterns, and cancellation reasons into lifecycle tests and journey improvements.
- •Develop a clear testing roadmap for messaging, offers, timing, audience segments, creative angles, and flow architecture.
- •Maintain strong deliverability practices, including list hygiene, suppression logic, sender health, template decisions, and QA standards.
- •Requirements Strong hands-on experience owning lifecycle marketing, CRM, or retention for a DTC brand.
- •Deep Klaviyo experience, including flows, campaigns, segmentation, suppression, templates, QA, and reporting.
- •Strong understanding of email/SMS deliverability, list health, sender reputation, and lifecycle production best practices.
- •Experience building customer journeys that drive retention, repeat purchase, subscription health, reviews, education, and winback.
- •Comfort working with retention metrics such as repeat purchase, churn, cohort behavior, LTV, reviews, subscription movement, and flow/campaign contribution.
Required skills
Email MarketingA/B TestingProject Management
Nice-to-have skills
HTMLCustomer Service
Domain expertise
ecommerce
Benefits & perks
Competitive compensation, Generous equity package, Health, dental, and vision plans, HSA, FSA, Pre-tax commuter benefits, Ancillary benefits, 401k, Flexible PTO, Unlimited Thesis nootropics, Emphasis on promoting from within, Dog-friendly office, Hybrid work model
Tech stack
Email Marketing