About the role
TL;DR
Drive paid search advertising strategies and campaign management for high-growth consumer brands.
- •Darkroom is seeking a Senior Paid Search Specialist to join their Paid Media team.
- •This role requires mastery of paid search advertising systems, the evolving AI search environment, and a deep understanding of the AI ecosystem and emerging ad platforms.
- •You will be responsible for owning creative strategy, campaign builds, optimization, and reporting, working closely with cross-functional teams to ensure performance goals are met.
- •Key Responsibilities Plan, develop, and implement comprehensive paid media strategies exclusively focused on Paid Search.
- •Manage 6-10 Paid Media accounts across Google, YouTube, Bing, and emerging AI search platforms.
- •Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items.
- •Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms.
- •Develop quarterly strategies for clientele based on perceived success metrics, ad spends, and YoY performance metrics.
- •Requirements 4+ years minimum of paid media advertising experience within Paid Search, Google in specific. 3+ years minimum managing paid search advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
- •Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
- •Background in data-derived decision-making and forecasting budgets/spend projections.
- •Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, CPM).
Required skills
SEMGoogle AnalyticsGA4Excel
Domain expertise
ecommerceadtech
Benefits & perks
Unlimited PTO, Remote-First Culture, Parental Leave
Tech stack
Google AnalyticsGA4Excel