Content Lead, Go-to-Market, US
TensecCross-Border Payments company
Palo Alto, United States$140K – $160KLead
Costanoa Ventures
Quiet Capital
WillowTree Investments
Cambrian VC
Ignia Partners
Renegade Partners
Marketing
About the role
TL;DR
Build and execute a go-to-market content strategy for a fintech company.
- •Tensec is a global fintech company founded in 2023, providing SMBs with user-friendly, efficient, and secure global transaction banking solutions.
- •This role is for a Content Lead to build and execute a go-to-market content strategy for the US market.
- •Key Responsibilities Build a content engine to extract ideas from busy executives and turn them into published work at volume.
- •Write content under your own name to establish company POV and thought leadership.
- •Develop metrics to prove content effectiveness and report pipeline influence honestly.
- •Collaborate with the compliance team to ensure all content adheres to regulations.
- •Requirements Proven ability to distinguish high-quality AI-assisted content from mediocre output.
- •Experience building a repeatable content system that produced output at scale.
- •Skill in extracting compelling stories from individuals who default to corporate-speak.
- •Comfort working without a playbook and designing processes from scratch.
Required skills
Content MarketingCopywriting
Domain expertise
fintechlogistics
Benefits & perks
Equity, Medical, Dental, Vision, 15 days paid time off, Learning and development budget
