Director, Product & Customer Marketing
SuperpowerPersonalized Health company
San FranciscoDirector
Forerunner Ventures
Susa Ventures
Day One Ventures
Long Journey Ventures
Family Fund
Opal Ventures
Marketing
About the role
TL;DR
Define how Superpower positions, packages, and proves its personalized health system to the enterprise market.
- •The Director, Product & Customer Marketing will define how Superpower positions, packages, and proves its personalized health system to the enterprise market.
- •Key Responsibilities Own positioning and messaging for employers, health plans, brokers, and consultants.
- •Build the proof engine: case studies, outcomes narratives, and credibility assets.
- •Own packaging and pricing narrative in partnership with Product and commercial leadership.
- •Be the voice of the customer.
- •Sit in member and client data and insight, and feed it back into positioning, packaging, and the product roadmap.
- •Build the content strategy and the enablement that closes: decks, one-pagers, objection handling, and category framing for Sales and the channel.
- •Partner closely with Product, Sales, and Client Success.
- •Requirements 6+ years in product marketing or customer marketing, with real 0-to-1 ownership of positioning, packaging, and launch for a complex, high-consideration product.
- •A genuine craft-deep IC.
- •You write the positioning, build the deck, and ship the content yourself.
- •A storyteller who is also rigorous with data.
- •You can build a sharp narrative and an honest, defensible proof story from real-world evidence.
- •Healthcare, benefits, or adjacent complex B2B experience strongly preferred.
- •Entrepreneurial, fast, comfortable in ambiguity.
- •Strong bias to action, you ship before things are perfect.
Required skills
Product MarketingContent MarketingDigital MarketingBrand MarketingSEOSEMPerformance MarketingEmail MarketingCopywritingGrowth MarketingProduct StrategyGo-to-MarketFeature PrioritizationCustomer DiscoveryProduct Analytics
Domain expertise
healthcare
Benefits & perks
Competitive salary and equity in a company scaling toward generational impact.