Growth Marketing Manager
Relay TechnologiesE-commerce Logistics company
London, United KingdomManager
Plural
Project A
Prologis Ventures
Marketing
About the role
TL;DR
Lead courier acquisition strategy and drive scalable fleet growth.
- •We’re looking for a Growth Marketing Manager to lead Relay’s courier acquisition strategy and drive scalable, sustainable growth of the courier fleet.
- •You’ll shape how we position Relay to new audiences, ensuring every campaign, ad, and initiative aligns with our mission.
- •Key Responsibilities Expand into New Markets: Leverage insights and creativity to introduce Relay to untapped geographies, tailoring strategies to local contexts and building a scalable approach to expansion.
- •Refine our value proposition: Develop a deep understanding of our value proposition and target audience for each vehicle type and across different geographies.
- •Own and Optimize CPA: Monitor cost per acquisition metrics closely, finding innovative ways to lower costs while improving conversion rates.
- •Drive Top-of-Funnel Growth: Set ambitious acquisition targets and work with the funnel team to meet supply needs across regions.
- •Integrate Paid and Unpaid Channels: Build a cohesive strategy blending influencer marketing, referrals, socials, paid ads, and organic growth.
- •Requirements Experience in dynamic environments, like Deliveroo or Stuart, where you expanded into new markets and pushed boundaries.
- •Well-versed in modern marketing strategies and tools such as Google Tag Manager, Google Analytics, SEMrush or equivalent.
- •Fluent in interpreting marketing metrics and passionate about improving performance through insights.
- •A collaborative team player who supports colleagues across functions.
Required skills
Growth MarketingSEMGoogle AnalyticsMarketing AnalyticsDemand GenerationPerformance MarketingContent Marketing
Nice-to-have skills
Social Media Marketing
Domain expertise
logisticsecommerce
Tech stack
Google AnalyticsGA4SEM