Social Media Manager Italian Market
QontoBusiness Banking company
MilanSenior
Tiger Global
TCV
Eurazeo
KKR
Insight Partners
Alkeon
Marketing
About the role
TL;DR
Define and execute Qonto's social media strategy for the Italian market.
- •Define and execute Qonto's social media strategy across Instagram, LinkedIn, and YouTube for the Italian market.
- •Key Responsibilities Own the social strategy for Italy: Define the channel mix, content types, and calendar across IG, LinkedIn, and YouTube.
- •Build and run the content calendar: Coordinate the monthly publishing plan across various teams.
- •Create content hands-on: Shoot and edit video/photo content using CapCut, Edits, Figma, or similar tools.
- •Run paid social campaigns: Manage LinkedIn campaigns directly, coordinate Instagram paid with an agency, and support YouTube Ads.
- •Track performance and evolve strategy: Extract KPIs, draw conclusions, and systematically apply learnings.
- •Requirements 3 years as the in-house social media owner for an Italian brand.
- •Italian copywriting excellence: Perfect written and oral Italian and English.
- •Data fluency: Experience with Sprout, Google Analytics, Looker Studio, and interpreting campaign performance metrics.
- •Influencer management: Experience running creator campaigns end-to-end.
- •Paid social experience: Experience managing LinkedIn campaigns and briefing an agency on Instagram paid.
Required skills
Social Media Marketing
Domain expertise
fintech
Tech stack
FigmaGoogle AnalyticsLooker Studio