Product Marketing Manager
PPROPayments Infrastructure company
London, United KingdomManager
PayPal Ventures
J.P. Morgan
Wellington Management
Citi Ventures
Sprints Capital
HPE Growth
Marketing
About the role
TL;DR
Drive go-to-market strategy with data, build ICPs, and own sales enablement.
- •PPRO is seeking a Product Marketing Manager to drive their go-to-market strategy with data-driven insights.
- •You will analyze customer and product data to define Ideal Customer Profiles and own sales enablement for the commercial team.
- •Key Responsibilities Build and maintain PPRO's ICP through data analysis of Salesforce, product usage, and transaction data.
- •Own sales enablement for a growing commercial team by creating battlecards, decks, and training materials.
- •Develop measurement criteria to track sales engagement with enablement assets and their impact on conversion rates.
- •Support wider GTM needs including market research, positioning roll-out, and launch planning.
- •Requirements 5+ years in product marketing or GTM, ideally in B2B fintech or payments.
- •Proven track record of building or refining complex ICPs from data.
- •Fluent in creating cross-functional AI workflows and comfortable using AI and BI tools.
- •Excellent written and verbal communication skills with the ability to present data-backed findings.
Required skills
Product MarketingGo-to-MarketSalesforce
Nice-to-have skills
Looker StudioAnthropic API
Domain expertise
fintech
Tech stack
Salesforce
