Marketing Automation Specialist
PaytientHealthcare Payments company
United StatesMid
Felicis Ventures
Mercato Partners Traverse Fund
Bertelsmann Investments
Lightbank
Box Group
Lachy Groom
Marketing
About the role
TL;DR
Drive member engagement through advanced marketing automation strategies and technical management.
- •Paytient is seeking a hybrid Marketing Automation Specialist expert to join our team.
- •This role is a 50/50 split between lifecycle strategy and the technical management of our Martech stack.
- •You will use marketing automation tools to build, maintain, and optimize impactful, multi-channel campaigns that drive member engagement KPIs.
- •Key Responsibilities Martech Stack Architecture: Spearhead the utilization of advanced marketing automation platforms, notably Iterable, to orchestrate sophisticated campaigns across the member lifecycle.
- •Lifecycle Strategy & Execution: Develop and execute nuanced strategies leveraging segmentation and personalization across diverse channels such as email, SMS, and push notifications.
- •Operational Scaling & Enablement: Design and configuration of intricate workflows, ensuring seamless operation, security, and efficiency to enable other team members to scale their efforts.
- •Requirements Experience & Track Record: 3-5 years of experience in consumer marketing, growth marketing, or marketing operations, ideally within the healthcare or B2B2C space.
- •Operational Expertise: Significant hands-on experience in architecting and scaling programs within a major Marketing Automation Platform (MAP) like Iterable, HubSpot, Marketo, or Braze.
- •Technical Proficiency: Proficiency in building on-brand emails with HTML/CSS and facilitating the communication of triggers and data between different platforms.
Required skills
HTMLCSSEmail Marketing
Nice-to-have skills
LookerSQLA/B TestingMarketoHubSpot
Domain expertise
fintechhealthcare
Benefits & perks
Medical, dental and vision insurance, $4,400 annual HSA contribution, Paytient Health Payment Account (HPA), Monthly lifestyle spending stipend, Five weeks of annual PTO, Week-long fully paid 'summer break' for all employees!, Ten weeks of bonding leave for new parents, Two weeks of caregiver leave, Employer paid short-term and long-term disability, 401k plan access with a 4% employer match, Stock options in Paytient
Tech stack
HTMLCSSLookerSQL