Brand and Content Lead
ParkerPayments company
New York, United StatesSenior
Valar Ventures
Y Combinator
TriplePoint Capital
Jefferies
Marketing
About the role
TL;DR
Build Parker's brand voice and content strategy to engage founders and finance leaders.
- •Parker's mission is to increase the number of financially independent people by giving independent business owners the financial tools they need to scale profitably.
- •Key Responsibilities Own Parker's content strategy end to end
- •blog, newsletter, social, and video
- •building the system that turns our product advantages into a brand people actively seek out Build the editorial operation from scratch
- •the calendar, workflows, standards, and tooling that lets great content ship consistently Develop and execute a video content strategy across YouTube, TikTok, and LinkedIn
- •from concept through production Own content distribution
- •ensuring every piece of content reaches the right audience through the right channels, including seeding and building presence in existing communities on Reddit, Slack, Discord, and Facebook where founders and operators already congregate Build and launch Parker-owned community spaces
- •a subreddit, Slack group, or equivalent
- •that give our customers and prospects a home to connect, share, and engage with the brand Requirements You've built from scratch
- •you've stood up a content operation where there wasn't one.
- •You know the difference between running a team and building the machine You've created something people seek out
- •a brand, publication, newsletter, or community with a real audience and distinct voice You're AI-native
- •you've used AI to fundamentally change how content gets made, you have a strong opinion on where this is headed, and you're already building toward it.
- •But you'd never outsource taste to a tool You're a strong editor and storyteller
- •you can take a complex financial concept and make it land for a founder scrolling LinkedIn at midnight You understand distribution as well as creation
- •you don't just make great content, you know how to get it in front of the right people You have a nose for PR
- •you know how to pitch a story, who to pitch it to, and how to turn a product moment into a media moment You think in systems
- •repeatable playbooks, not one-off campaigns You tie content and PR activity to outcomes that matter, including pipeline
Required skills
Content MarketingCommunity Management
Domain expertise
fintech
Benefits & perks
Competitive base salary + bonus, Early-stage equity, Health, dental, and vision insurance, Flexible PTO and remote-friendly setup, Career development support and internal growth opportunities, A collaborative, founder-facing culture that values impact and creativity