Performance Marketing Manager (Host Growth - B2B)
PadSplitCo-living Marketplace company
RemoteSenior
Citi
Core Innovation Capital
Cox Enterprises
Kapor Capital
Techstars Ventures
Impact Engine
Marketing
About the role
TL;DR
Lead and scale paid acquisition for Host Growth through data-driven strategy and execution.
- •PadSplit is hiring a Performance Marketing Manager, Host Growth to lead and scale paid acquisition for Host Growth.
- •This role is critical to driving efficient, data-driven growth by owning both the strategy and execution of campaigns across multiple paid channels.
- •Key Responsibilities Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel.
- •Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
- •Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth.
- •Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel.
- •Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology.
- •Requirements 5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently.
- •Deep hands-on experience with paid search, and paid social platforms (Google, Meta, X etc.).
- •Strong understanding of lead generation strategy, landing page optimization, A/B testing, and Meta CAPI implementation.
- •Advanced reporting capabilities with required hands-on experience in Rockerbox and GA4.
- •Proven experience with rigorous testing and scaling structured experimentation programs.
Required skills
Performance MarketingGA4A/B TestingLead GenerationSEMTableauLooker
Domain expertise
proptech
Tech stack
GA4TableauLooker