Senior Marketing Insights Analyst
PaddlePayments company
Toronto, CanadaSenior
KKR
83NORTH
Notion Capital
FTV Capital
Kindred Capital
CIBC Innovation Banking
Marketing
About the role
TL;DR
Analyze marketing data to provide insights and recommendations for investment and optimization.
- •Paddle is seeking a Senior Marketing Insights Analyst to drive marketing strategy through data analysis.
- •You will be the analytical engine behind marketing investments, translating data into actionable insights and recommendations.
- •Key Responsibilities Own the marketing performance narrative and deliver decision-ready insights.
- •Shape marketing budget allocation through forecasting and scenario modeling.
- •Own and evolve revenue attribution practices.
- •Define measurement frameworks for marketing campaigns.
- •Analyze the full buyer journey across CRM and marketing automation platforms.
- •Requirements 8+ years of experience in marketing analytics or a related role, preferably in B2B SaaS.
- •Hands-on experience with B2B attribution platforms, CRM (HubSpot, Salesforce), and BI tooling (Omni, Looker, Tableau).
- •Solid SQL skills for data analysis and understanding dbt models.
- •Deep judgment on marketing measurement and attribution models.
Required skills
SQLHubSpotSalesforceSnowflakedbtLookerTableauMarketing Analytics
Domain expertise
martech
Benefits & perks
Unlimited holidays, 4 months paid family leave, Annual learning fund, Remote work
Tech stack
SQLHubSpotSalesforceSnowflakedbtLookerTableau