Integrated Marketing Manager, Product & Model Launches
OpenAIGenerative AI company
San Francisco, United StatesManager
Microsoft
Nvidia
Thrive Capital
Sequoia Capital
SoftBank
Amazon
MarketingNew
About the role
TL;DR
Develop and execute integrated marketing strategies for OpenAI product and model launches.
- •OpenAI is seeking an Integrated Marketing Manager to shape and execute product and model launch campaigns.
- •This role partners across Product, PMM, Research, Brand, Creative, Comms, Growth, and Sales to translate complex advancements into clear, credible, and effective campaigns that connect with customers.
- •Key Responsibilities Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments.
- •Partner with Product, Product Marketing, and Research to understand product changes, identify target audiences, and shape positioning.
- •Lead campaigns across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels.
- •Identify customer stories and creative concepts that make technical capabilities tangible and relevant to business audiences.
- •Requirements ~10+ years of experience in B2B product marketing, integrated marketing, launches, or a related technology go-to-market role.
- •Experience launching enterprise software, AI products, cloud services, or developer tools, especially in fast-moving environments.
- •Strong understanding of product positioning and ability to partner with Product and PMM leaders.
- •Strong strategic and creative instincts, with the ability to bring together people and ideas to produce effective work.
Required skills
Product MarketingGo-to-MarketOpenAI API
Domain expertise
aideveloper-tools
Tech stack
OpenAI API