Senior Performance Marketing Executive (B2C)
Octopus EnergyRenewable Energy company
London, United KingdomSenior
Octopus Group
Origin Energy
Tokyo Gas
CPP Investments
Generation Investment Management
Marketing
About the role
TL;DR
Owns and optimizes B2C digital performance marketing campaigns across paid search, social, and programmatic channels.
- •Octopus Energy is seeking a Senior Performance Marketing Executive to take day-to-day ownership of their digital performance engine for B2C electric car leasing.
- •This hands-on role involves building and optimizing campaigns across paid search, programmatic, and paid social channels.
- •Key Responsibilities Own and optimize paid digital channels including paid search, paid social, and programmatic display.
- •Analyze campaign performance, search query reports, and audience data to identify optimization opportunities and manage budgets.
- •Manage campaign setup, tracking, and launches across Google Marketing Platform (SA360, DV360, Campaign Manager) and Meta Ads Manager.
- •Own landing page creation and web optimizations for campaigns, including drafting copy and building pages using web tools.
- •Collaborate with content creators, designers, and other marketing teams to ensure timely and effective campaign launches.
- •Requirements Strong hands-on performance marketing experience, ideally in a fast-paced agency or high-growth in-house environment.
- •Proficiency in paid search campaign management, including search query analysis, bid optimization, and performance reporting.
- •Experience with Google Marketing Platform (SA360, Campaign Manager) and Meta Ads Manager.
- •A strong performance mindset with a focus on data analysis, identifying wasted spend, and spotting growth opportunities.
- •Good tracking and reporting hygiene, understanding the importance of UTMs, conversion tracking, and clean campaign setup.
Required skills
Performance MarketingSEMSEOContent MarketingCopywriting
Domain expertise
cleantechautomotive
Benefits & perks
Dog friendly office, Flexible salary discussion