Senior Data Marketing Manager – Digital & Analytics
Octopus EnergyRenewable Energy company
Munich, GermanySenior
Octopus Group
Origin Energy
Tokyo Gas
CPP Investments
Generation Investment Management
Marketing
About the role
TL;DR
Drive data-driven marketing strategies and optimize campaigns through advanced analytics and testing.
- •Octopus Energy is a global EnerTech company revolutionizing the energy market with sustainable solutions.
- •As a Data Marketing Manager, you will be the marketing data expert, ensuring clean campaign tracking, accurate data flow, and automated reporting.
- •Key Responsibilities Lead campaign analysis and derive actionable recommendations.
- •Systematically drive A/B testing and landing page optimization, integrating learnings into campaigns.
- •Automate recurring processes and dashboards, leveraging AI tools for smarter campaign management and analysis.
- •Develop website and campaign tracking, ensuring clean and accurate data flow.
- •Support the development and implementation of the new customer strategy.
- •Requirements Several years of experience in performance/online marketing, data-driven marketing, or marketing analytics.
- •Proficiency in measuring and analyzing online marketing campaigns.
- •Experience in landing page optimization and A/B testing.
- •Strong knowledge of Google Analytics 4, Google Tag Manager, Looker Studio, and Google Sheets.
- •Familiarity with campaign tools like Google Ads, Meta Business Manager, TikTok Ads, and Microsoft Ads.
Required skills
GA4Looker StudioA/B TestingPerformance MarketingMarketing Analytics
Domain expertise
cleantechclimatetech
Tech stack
Google AnalyticsGA4Looker StudioExcel