L
Paid Media Specialist
LaterSocial Media company
Boston, United States$75K - $85KMid
Summit Partners
Blue Owl Capital
Capital One Financial
Eastern Bankshares
HPS Investment Partners
Rocketship
Marketing
About the role
TL;DR
Manage paid social influencer and brand campaigns across key platforms to drive measurable impact.
- •Later is seeking a Paid Social Media Specialist to drive measurable impact for their influencer marketing customers through high-performance paid social campaigns.
- •You will manage campaigns end-to-end, from planning and launching to optimizing and reporting across key social platforms.
- •Key Responsibilities Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.
- •Own campaign QA, tracking setup, and media delivery standards, continuously monitoring performance and pacing to hit KPIs.
- •Translate campaign data into actionable insights and optimizations, and build/deliver reports with strategic recommendations.
- •Collaborate closely with Account Managers, Coordinators, and creative teams to align on campaign objectives and best practices.
- •Requirements 2-3+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.
- •Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment.
- •Strong analytical mindset with expertise in campaign performance metrics and reporting tools.
- •Expertise with campaign management platforms like Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
- •Meticulous attention to detail in trafficking, QA, and live asset management.
Required skills
Google AnalyticsGA4Looker StudioPerformance Marketing
Domain expertise
martech
Tech stack
Google AnalyticsGA4Looker Studio