Media Specialist
NubankDigital Banking company
São Paulo, BrazilSenior
Sequoia Capital
DST Global
Founders Fund
Citi
Goldman Sachs
Elizabeth Martinez de Marcano
MarketingNew
About the role
TL;DR
Media Senior Analyst to run end-to-end media plans, from strategy to reporting.
- •Nu is the leading digital bank in Latin America, serving 135 million customers.
- •This role is for a Media Senior Analyst responsible for running media plans end-to-end, from strategy to buying, execution, and reporting, connecting with Nubank's business needs and goals.
- •Key Responsibilities Develop and execute strategic media plans, prioritizing targets, regions, budget, and timing to achieve business goals.
- •Conduct complex tests to unlock audiences and drive results, connecting stakeholders effectively.
- •Review and co-create final reports, linking strategy, execution, and results to business OKRs.
- •Requirements Strong understanding of media planning concepts, both online and offline, with a focus on online.
- •Proficiency in media execution and operating self-service digital platforms.
- •Ability to communicate with clarity of thought and produce informative, objective presentations.
Required skills
Performance MarketingGoogle AnalyticsGA4ExcelPowerPoint
Nice-to-have skills
SQLPythonJavaScriptLooker Studio
Domain expertise
fintechmedia
Benefits & perks
Equity, Food/ Meal Card, Public Transportation Commuting Benefit, Psychological, Financial and Legal Assistance Program, Life Insurance, Medical Plan, Dental Plan, Language Course Program, Learning platform of courses, Extended Parental Leave, Daycare Allowance, Parental Consultancy, Work-from-home Allowance, Gym Partnerships, 30 days of paid vacation, Relocation Assistance Package
Tech stack
PythonJavaScriptSQLGoogle AnalyticsGA4Looker StudioExcelPowerPoint