Growth Marketing Senior Specialist (US & Emerging Markets)
NubankDigital Banking company
Miami, United StatesSenior
Sequoia Capital
DST Global
Founders Fund
Citi
Goldman Sachs
Elizabeth Martinez de Marcano
MarketingNew
About the role
TL;DR
Drive growth marketing strategy through community and unconventional channels, focusing on acquisition and engagement.
- •As the Growth Marketing Senior Specialist, you will drive the marketing side of Nu Global's growth-hacking strategy, primarily across LatAm and Europe, turning community and cultural insight into content and channel activation that accelerates acquisition, activation, engagement, retention, and referral through organic and unconventional ways.
- •Key Responsibilities Build and scale community-led growth channels in platforms like WhatsApp, Telegram, and Reddit.
- •Develop culturally fluent community content and voice that reads as native to each community.
- •Propose measurement approaches for hard-to-track channels in partnership with Business Analytics and Growth PM.
- •Run experimentation in a test-and-learn model, in lockstep with the Growth PM.
- •Scout and pilot emerging channels before they become mainstream growth levers.
- •Requirements Solid experience in growth marketing, community marketing, or lifecycle marketing, including direct ownership of grassroots acquisition.
- •Demonstrated track record contributing to attribution workarounds for channels with incomplete or no native tracking.
- •Comfortable operating without clean data, making calls with proxy evidence and mixed-method reasoning.
- •Cultural fluency across LatAm and/or EU audiences, particularly expat, diaspora, and global-professional segments.
- •Fluency in English is mandatory; proficiency in Portuguese and/or Spanish is a strong advantage.
Required skills
Growth MarketingContent Marketing
Nice-to-have skills
Product Marketing
Domain expertise
fintech
Benefits & perks
Equity, Medical Insurance, Dental and Vision Insurance, Life Insurance and AD&D, Extended maternity and paternity leaves, Learning platform, Language learning program, Mental health and wellness assistance, 401K, Saving Plans, Work-from-home Allowance, Relocation Assistance Package