Senior Lifecycle Marketing Manager
Maven ClinicTelemedicine company
San Francisco, United States$136,000 - $160,000Senior
StepStone Group
General Catalyst
Sequoia
Oak HC/FT
Dragoneer Investment Group
Icon Ventures
Marketing
About the role
TL;DR
Build and run the full consumer lifecycle marketing engine from first touch to retention.
- •This is a senior individual contributor role with significant strategic ownership.
- •You’ll build and run the full lifecycle engine for Maven’s consumer products—from first touch through long-term retention—working alongside a lean, cross-functional team of engineers, product managers, and marketers.
- •Key Responsibilities Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys.
- •Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention.
- •Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels.
- •Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously.
- •Monitor funnel performance proactively and translate insights into roadmap recommendations.
- •Requirements 5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories.
- •Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys.
- •Braze power user experience: you’ve built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation yourself.
- •Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation.
- •HIPAA-aware and healthcare-savvy, with an ability to communicate appropriately in regulated health contexts without prompting.
Required skills
SQLGrowth MarketingProduct MarketingHIPAAA/B TestingProduct Management
Domain expertise
healthtech
Benefits & perks
Equity, Health insurance, Dental insurance, Parental leave, Professional development stipend, 401K matching
Tech stack
PythonJavaScriptSQL
