Product Marketing Manager
Lio (formerly askLio)AI-driven Procurement company
Munich, GermanyMid
Andreessen Horowitz
SV Angel
Y Combinator
Harry Stebbings
Marketing
About the role
TL;DR
Translate product innovation into compelling stories that drive pipeline, adoption, and category leadership.
- •You're shaping how the market understands AI-driven procurement.
- •As Product Marketing Manager at Lio, you translate product innovation into compelling stories that drive pipeline, adoption, and category leadership.
- •Key Responsibilities Define and refine Lio’s positioning, messaging, and value propositions Translate product features into clear customer outcomes and differentiated narratives Enable Sales with pitch decks, battle cards, case studies, and objection-handling frameworks Lead product launches end-to-end, from narrative to go-to-market execution Conduct market, competitor, and customer research to sharpen our positioning Collaborate closely with Product, Growth, and Sales to align roadmap and messaging Requirements Have 2-5 years of experience in product marketing, B2B SaaS marketing, or a similar role Think strategically but execute hands-on Can simplify complex AI or technical topics into sharp, compelling messaging Understand enterprise buyers and multi-stakeholder sales cycles Thrive in fast-paced, high-growth environments
Required skills
Product MarketingContent MarketingDigital MarketingSEOSEMPerformance MarketingEmail MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Domain expertise
ai