About the role
TL;DR
Lead social media strategy, content, and reputation management for an educational technology company.
- •Level is seeking a Senior Social Media Strategist to lead social media strategy and execution across key platforms.
- •This role will shape how students, parents, educators, and lifelong learners discover, engage with, and trust our educational products and brand, while also managing reputation and crisis response.
- •Key Responsibilities Develop and execute social media strategies for platforms like TikTok, Instagram, Facebook, YouTube, Discord, Reddit, and X.
- •Oversee content planning, creation, and publishing of engaging, educational, and entertaining content.
- •Manage reputation and crisis response, serving as the social voice during sensitive moments.
- •Monitor social listening and detect threats, briefing stakeholders on reputational risks.
- •Analyze performance metrics and iterate on strategies based on data.
- •Requirements Minimum 5 years of hands-on social media management experience, with proven success on TikTok, Instagram, Facebook, and X.
- •Demonstrated experience in crisis communications or reputation management on social media.
- •Strong instincts for when to respond, escalate, or let something pass.
- •Ability to understand and adapt content to different platform audiences and best practices.
- •Excellent written and verbal communication skills.
Required skills
Social Media MarketingContent MarketingCommunity ManagementGoogle AnalyticsGA4
Nice-to-have skills
Product Marketing
Domain expertise
edtech
Tech stack
Google AnalyticsGA4
