Head of Customer Marketing
LaunchDarklyFeature Management company
Remote$145,000 - $235,000Director
Bessemer Venture Partners
Redpoint
Uncork Capital
Insight Partners
Lead Edge Capital
Threshold
Marketing
About the role
TL;DR
Lead global customer marketing, focusing on advocacy, storytelling, and customer relationships.
- •We are seeking a strategic, results-driven Head of Customer Marketing to lead our global customer marketing function.
- •This role has significant influence on shaping brand messaging and positioning for LaunchDarkly as well as influencing customer health and retention.
- •Key Responsibilities Lead our customer storytelling program and build a steady pipeline of customers for advocacy.
- •Establish an executive advisory board to build trust, feedback loops, and advocacy from key customers.
- •Source and produce customer case studies, videos, and quotes.
- •Oversee peer review programs to ensure leader status on platforms like G2 and Gartner Peer Insights.
- •Design, deliver, and optimize advocacy programs and incentive strategies.
- •Requirements Minimum of 12 years of related experience, including at least 3 years of supervisory experience. 7+ years of customer advocacy experience, including managing a team.
- •Experience working directly with a developer / software engineering audience.
- •Demonstrated ability to build scalable operational frameworks and lead teams through complex programs.
- •Experience using customer advocacy tools such as Champion and UserEvidence.
Required skills
SalesforceProduct MarketingGo-to-Market
Domain expertise
developer-toolsai
Benefits & perks
Bonus Target, Restricted Stock Units (RSUs), health insurance, vision insurance, dental insurance, mental health benefits
Tech stack
SalesforceExcelPowerPointGoogle AnalyticsGA4Looker Studio