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Senior Paid Media Manager (Social)
LaterSocial Media company
Boston, United States$105K - $135K Base + BonusSenior
Summit Partners
Blue Owl Capital
Capital One Financial
Eastern Bankshares
HPS Investment Partners
Rocketship
Marketing
About the role
TL;DR
Manage paid social campaigns for mobile app acquisition and engagement.
- •Later is seeking a Senior Paid Social Media Manager to oversee end-to-end paid social campaigns for influencer marketing clients, focusing on mobile app acquisition and engagement.
- •This role reports to the Head of Paid Media and involves managing high-budget campaigns across major social platforms.
- •Key Responsibilities Develop and execute paid social strategies for client acquisition and mobile app growth.
- •Manage campaign planning, setup, optimization, and reporting across various social platforms.
- •Analyze mobile app acquisition performance using key metrics and provide actionable insights.
- •Lead training and best practice sharing for the Paid Media team.
- •Requirements 6+ years of hands-on paid social media experience with a focus on performance results.
- •Proven experience managing mobile app acquisition campaigns, particularly on Meta and TikTok Ads.
- •Familiarity with mobile attribution and measurement platforms (e.g., AppsFlyer, Adjust).
- •Strong analytical and data-driven mindset with excellent communication and collaboration skills.
Required skills
Performance MarketingSocial Media Marketing
Nice-to-have skills
Google AnalyticsGA4
Domain expertise
martech