Growth Marketing Manager, Paid Social & Display
Kin InsuranceHomeowners Insurance company
United StatesMid
QED Investors
Activate Capital
August Capital
Commerce Ventures
Flourish Ventures
Hudson Structured Capital Management
Marketing
About the role
TL;DR
Scale paid social and display channels for Kin's customer acquisition strategy.
- •Launch and scale paid social and display channels for Kin's new customer acquisition strategy.
- •Key Responsibilities Own Kin's paid social campaigns end-to-end.
- •Build and optimize display and programmatic advertising campaigns.
- •Lead Kin's remarketing and retargeting strategy.
- •Define audience strategy for both prospecting and retargeting.
- •Develop creative briefs and testing roadmaps.
- •Requirements 4-7 years in digital acquisition.
- •Meta expertise required.
- •Strong data-driven decision-making.
Required skills
Growth MarketingDigital MarketingSEOSEMPerformance MarketingEmail MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Domain expertise
insurtech
Benefits & perks
Remote work
Tech stack
A/B TestingMarketing AnalyticsCI/CD