Lifecycle Marketer
KalshiPrediction Markets company
New York, United States$150K - $250KMid
Paradigm
Sequoia Capital
Andreessen Horowitz
Y Combinator
Charles Schwab
Henry Kravis
Marketing
About the role
TL;DR
Drive activation, engagement, retention, and resurrection through lifecycle marketing.
- •Lifecycle marketing is crucial for Kalshi's growth, focusing on activation, engagement, retention, and resurrection.
- •Key Responsibilities Build, launch, and optimize email, push notification, and in-app messaging campaigns Design customer journeys based on user behavior and lifecycle stage Create lifecycle programs that drive activation, engagement, retention, and monetization Analyze campaign performance and continuously optimize metrics Build automated customer journeys and scalable lifecycle infrastructure Requirements 3-7 years of lifecycle marketing experience Experience building complex lifecycle campaigns Strong understanding of customer journey design and retention marketing Experience building automated workflows in modern lifecycle platforms Strong analytical skills and ability to use data for decision-making
Required skills
Email MarketingA/B TestingSQLProduct-Led Growth
Domain expertise
fintech
Benefits & perks
equity, benefits
Tech stack
Email MarketingA/B TestingSQLProduct-Led Growth