Senior Web Marketing Manager
JanePractice Management company
Canada / United States$139,600 - $226,900Senior
TCV
Tidemark
JMI Equity
C100
Frontier Growth
Pender Growth Fund
Marketing
About the role
TL;DR
Own the strategy for Jane's marketing website, connecting strategy to customer needs and performance.
- •Jane is looking for a Senior Web Marketing Manager to own the strategy for the Jane marketing website, connecting strategy to customer needs and performance.
- •Key Responsibilities Own the strategy for the Jane marketing website.
- •Connect strategy to the customer and to performance.
- •Build and run an experimentation program.
- •Lead our organic and answer engine presence.
- •Partner with the web platform and enablement function.
- •Requirements Solid experience in web strategy, digital strategy, product/content strategy.
- •Experience treating a website as a genuine growth channel.
- •Deep fluency in information architecture and navigation.
- •Strong analytical instincts.
- •Real experience running A/B tests and CRO growth experimentation at scale.
Required skills
Product MarketingDigital MarketingSEOA/B TestingContent MarketingInformation Architecture
Domain expertise
healthcare
Benefits & perks
equity, health insurance, remote work